Natural Medicines & Vitamins
Dietary supplements have a unique relationship with the U.S. Food and Drug Administration (FDA). FDA regulates dietary supplements under a different set of regulations than those covering "conventional" food and drug products (prescription and over-the-counter).
Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), the dietary supplement manufacturer is responsible for ensuring that a dietary supplement is safe before it is marketed. The FDA is responsible for taking action against any unsafe dietary supplement product after it reaches the market.
Generally, manufacturers do not need to register their products with FDA nor get FDA approval before producing or selling dietary supplements (except when marketing a dietary supplement that contains a "new dietary ingredient"). Manufacturers must also make sure that product label information is truthful and not misleading.
FDA's post-marketing responsibilities include monitoring safety, e.g. voluntary dietary supplement adverse event reporting, and product information, such as labeling, claims, package inserts, and accompanying literature. The Federal Trade Commission regulates dietary supplement advertising.